The Pattern

Feb 25, 2026

before it's obvious

Culture Pulse
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Luxury is shipping through chaos. Stratification accelerates.

Saks Global CEO Says Top Brands Are Shipping Despite Bankruptcy

While retail collapses around it, Saks continues moving product from 380+ brands including LVMH and Kering. This isn't resilience—it's consolidation. The real story: luxury has completely decoupled from traditional retail structures. Bankruptcy is now just noise in the background of a system that's already rewired itself.

Business of Fashion Brand & Business
  • 1
    Urn speakers prove death culture is now a viable consumer category.
    Hypebeast
  • 2
    Asics building luxury via hyper-local production. Onitsuka Tiger expanding into beauty and food.
    Monocle
  • 3
    Pat McGrath Labs shopped again. Beauty M&A never stops, even mid-chaos.
    Business of Fashion
  • 4
    Apple's MacBook gets Dynamic Island. Touchscreen convergence finally happens.
    The Verge
  • 5
    Gen AI video still slop. But the infrastructure race is accelerating regardless.
    The Verge

Luxury and stratification are moving in opposite directions simultaneously. While mass-market retail implodes, high-end brands are shipping unmolested through the chaos—and simultaneously, luxury is fragmenting vertically (beauty, food, speakers, urns). Meanwhile, tech infrastructure (AI, touchscreens, dynamic interfaces) is accelerating regardless of whether the output is any good. The pattern: winners aren't staying in their lane anymore. They're expanding sideways into categories that used to be separate.

Luxury Brands' Category Expansion as Survival Strategy

Asics moving Onitsuka Tiger into beauty and food signals a larger shift: legacy fashion houses treating their brand as a platform, not a product line. Expect more high-end designers launching adjacent categories in the next 6 months. This is how you survive when retail channels collapse—you become the entire lifestyle.

Fashion & Style
  • Spotify just sold urns with speakers. Death culture isn't ironic anymore—it's a market.
  • Asics is opening a dedicated luxury shoe factory in Japan. Vertical integration is back.
  • Pat McGrath Labs is being shopped again. Beauty M&A is still the hot sector.